Creating Customer-Centric Organizations

Do you know who your best customers are? What are they telling others about you?

What is your competitive differentiator? Would your customers agree?

Who is accountable for creating and sustaining relationships with your customers?


According to Bain & Company, companies can boost profits by as much as 255% by retaining merely 5% more of their existing customers. That is partially due to the fact that it costs approximately five to ten times more to find new customers than it does to keep the ones you already have.

When you consider the above statistics in combination with the additional fact that loyal customers are often your most inexpensive form of marketing (because they will tell others about you), the importance of customer-centric strategies are obvious.

However, creating and sustaining loyal relationships with customers is not just a sales and marketing function. It is not just good customer service. To truly set your organization apart from others, building customer relationships must be an organization-wide objective accomplished through the development of a customer-centric culture within your business.

ISG will lead your organization through a process intended to establish a customer-centric culture in your company. Key components of the ISG methodology include…

Establish your customer-centric culture and grab the competitive advantage. ISG experts will bring the resources, tools, and a structured approach to the initiative in order to ensure success.